B Group Vitamins aid in fetal brain development and can reduce the risk of preeclampsia and birth defects. This group of vitamins also metabolise food into energy, we will take any extra boost we can in that first trimester – am I right? When it comes to pregnancy related nausea and vomiting there is a lot of evidence showing the benefits of B vitamins particularly B6.

Choline is important in supporting optimal fetal brain and neural tube development. It is also useful
to take whilst breastfeeding to support bub’s rapid brain development. We are calling it - choline
is the new 'it' pregnancy nutrient on the block and should be an essential component of every
pregnancy intake.

Some studies have shown that choline may influence brain health and the baby's lifelong memory
and learning capacity. There is plenty of emerging data to show its huge variety of benefits to a growing
bub and sadly it is not yet included in many mainstream prenatals
out there.

Adequate levels of vitamin D are vital for fertility and contraception. Babies in bellies are notorious
for soaking up all of your supplies, so it continues to be important during pregnancy and breastfeeding
for formation of babies bones and teeth. As for you Mumma? Adequate levels support your
metal wellbeing. Yes please!

Iodine, in conjunction with selenium (tick, tick!) has been proven to support
thyroid hormone production.

Thyroid hormones are responsible for regulating metabolism and has an impact
on every dang cell and physiological function of the body. Sounds important!
Iodine deficiency is the most common cause of preventable intellectual
impairment worldwide.

Magnesium is vital for the functioning of the body and is eaten up very quickly in pregnancy, especially in the third trimester. It aids in managing blood pressure, DNA synthesis and can help to ward off any unwanted pregnancy pains like ligament pain and the dreaded muscle cramps!

Active folate (Levomefolic acid on the label) is the biologically active form of folate naturally
found in blood circulation and accounts for 98% of folate in blood plasma.
It does not require our bodies to rely on a complicated process of enzymatic conversion to use.

Selenium – besides being a fantastic antioxidant, selenium aids in normal neural developement of our babies and can help prevent the incidences of preelampsia and intra uterine growth restriction.

Zinc is a powerhouse in the fertility world, it supports ovulation and is key in hormone
production and balance.
Zinc is involved in the growth and repair of tissues supporting our immune systems.
Many women struggle to reach minimum zinc requirements through diet alone, especially in the second and third trimesters.